Advanced Visualization Unit

Cognitive Certainty

Bridging the 1:1 scale expectation gap between architectural design intent and human perception.

The Problem

The Expectation Gap

Static 2D plans and non-immersive 3D renders fail to communicate the true cognitive experience of a space. Decisions made from flat screen interpretations often lead to expensive on-site variations when the project scale is finally understood in reality.

We treat XR as more than just a marketing tool. Our research investigates the intersection of photorealistic rendering and spatial psychology, ensuring design intent matches human perception.

🧠
90%Reduction in Design Error
1:1Scale Perception Accuracy
40%Faster Stakeholder Approval
Core Research Focus
01

Volumetric Spatial Analysis

Utilising VR to evaluate human movement patterns and 'wayfinding' within complex architectural layouts to optimise floor plans for efficiency and comfort.

02

Real-time Photometric Simulation

Researching dynamic light-bounce algorithms and material shaders that accurately replicate how natural sunlight interacts with interior finishes across seasons.

03

Augmented Construction Overlays

Developing AR-BIM interfaces that project digital technical data directly onto physical sites, allowing for real-time validation of structural elements.

04

Cognitive Design Validation

Testing human psychological responses to spatial volume, ceiling heights, and material textures before they are locked into final design documents.

The Methodology
01

BIM-to-Engine Optimization

Converting complex architectural data into high-performance, real-time assets with metadata integrity.

02

Edge-Cloud Rendering

Streaming ultra-high-fidelity environments to standalone headsets for untethered mobility.

03

Synced Environments

Enabling multi-user collaborative walkthroughs across global locations in a shared spatial reality.

04

Feedback Integration

Directly injecting user interaction data back into the BIM environment for design refinement.

Request Spatial Feasibility Demo

Experience your project at 1:1 scale before construction begins.

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