RESEARCH DIRECTION 02
VR & AR in
Architectural Design
Immersive presentation of spatial layouts, lighting and materials — so architects, clients and builders understand a design the same way, before anything is built.
Talk to our research team
WHY THIS DIRECTION
What immersive design review changes.
- Communication efficiency — Immersive walkthroughs let non-specialists grasp design intent quickly — decisions come faster, misunderstandings come fewer.
- Client experience — At proposal stage, experiencing a project beats reading its drawings — confidence to commit rises.
- Less rework — Design issues surface in the virtual model, not during construction — where they're expensive.
METHOD
How the research runs.
- Digital design platform — BIM and 3D design data produce detailed VR/AR-compatible models with architects and engineers.
- Tailored environments — Interior, exterior, lighting and material simulation configured per project type.
- Remote collaborative review — Distributed teams inspect, annotate and resolve design questions in the same virtual model.
- Continuous R&D — Rendering and hardware techniques upgraded continuously; teams trained for real-world use.
WHERE IT SHIPS
From research to running systems.
This direction feeds our design data and BIM capability — structured design information is what makes immersive review practical at scale.
Design Data & BIM · All research